Five stories about solving hard problems.
From 0-1 innovation to scaling enterprise systems.
A 0-to-1 deep dive into AI tools. Defining the interaction model for generative diagramming.
Redesigning the trial experience to boost activation by 40%.
Bridging the gap between technical complexity and marketer simplicity.
GenAI workflows that automate campaign creation.
A case study on design system governance and React component architecture.
"During our time working together, she consistently demonstrated a strong aptitude for design systems. Her willingness to explore new ideas and not be afraid to step outside of her comfort zone resulted in unique solutions."
"She took on the large task of migrating Figma from Invision, cleaning it up and completing it far more quickly than anticipated. Her adaptability and dedication made her a valuable asset to any team."
"She was always able to take complicated Enterprise requirements, digest them, and identify the critical UX path. I highly recommend Riya for any design role."
"Riya joined our team as an intern and quickly progressed into a Product Designer. She conducted a UX audit on our platform, provided actionable insights, gathering useful feedback to identify improvement opportunities."
"Our team was delighted to have Riya since she was the one who drove User research for the whole design team single-handedly at Apna. She is the calmest person in the room and the most hard-working one too."
"Riya excels at methodically breaking down complex problems and finding solutions where others see dead ends. What sets her apart is her product growth mindset and data-driven strategic approach."
Recent design experiments and explorations
A timeline of roles, experiments, and the impact along the way.
Leading design and strategy for PLG initiatives. Owning the bridge between revenue goals and user experience.
Launched AI campaign generator & PLG trial strategies.
Optimized email capture via rigorous A/B testing methodologies.
Scale-focused design. Built the foundation for consistent UI and reduced churn through better onboarding experiences.
Built versioned design system & Storybook docs to streamline dev handoff.
Redesigned Unified Link flow & GTM motions to retain users.
High-growth environment. Focused on job-seeker flows and scaling specifically for the 'next billion users'.
Led user research to fix application drop-offs and friction points.
Owned design for Job Search web + PWA implementation.
Things I built for fun and to learn and collected few users on the way
Micro-case studies exploring the psychology behind delightful product experiences.
Reusable system generator used by thousands of designers in the Figma community.
Built with React and Framer Motion to nudge mindful breaks for busy founders.
Deep dive into 10+ AI design patterns with usability, consistency, and accessibility analysis.
Turning admiration for joyful products into tactile, shippable stickers.
Palette helper that checks contrast and spins up accessible colors fast.
Lightweight frameworks for planning, journaling, and creative thinking.
Mobile-first exercises with soft animations for quick resets when life feels loud.
Polished screen mocks and interaction kits that keep my skills sharp and give friends a head start.
PLG breakdowns, growth tactics, and UX psychology explained.
Data-backed UX writing principles that boost conversion rates.
3 patterns that turn "no" into "yes" on permission screens.
PLG teardown with real metrics from SaaS trials that work.
5 UX loops that turned B2B software into a growth engine.
Behavioral hooks that boost retention and engagement.
How to design pricing flows that maximize revenue, not just clicks.
Ask Snipe. Get direct answers about my process, leadership style, and PLG outcomes.
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Methodology
Curiosity meets calm. I bridge the gap between aesthetic intuition and analytical rigor to build products that feel inevitable.
Depth over breadth
For PushOwl AI, I analyzed 200+ support tickets and ran user interviews to discover merchants weren't struggling with features — they were struggling with intent. That insight reshaped the entire AI prompt architecture and cut support tickets by 45%.
Metrics in mind
PushOwl's trial flow went from 38% to 60% activation after I redesigned onboarding around merchant goals instead of feature tours. Every design decision traced back to one metric: first-week activation rate.
Measure & Iterate
One CTA change on the managed service page — "Start Free Trial" to "Schedule Consultation" — took 2 hours to ship and moved conversion from 0.2% to 1.1%. I shipped 3 variants in one sprint, killed 2, and scaled the winner.
Systems over one-offs
At Branch, I built a versioned component library that reduced design-to-dev handoff friction by 40%. One token update now propagates across 50+ screens instead of requiring 50 separate fixes.
Looking for Senior Product Design roles where I can bridge
user empathy and business logic.
