I ship products that convert
AI flows that feel honest and reliable.
PLG journeys from activation → retention.
Past work
Turn trials into revenue
PLG flows that boost trial → paid by 40%+Shipped 3-step onboarding at PushOwl that cut activation friction and increased conversions
Make AI feel reliable
60% activation boost with transparent AI flowsBuilt Bhava's trust signals (versioning, real-time previews) → 1,600+ users in 4 weeks
Research fast, ship faster
10 user interviews → system → prod in 3 weeksBuilt Branch's design system library that cut team Q&A by 50%
Run smart experiments
A/B tests, funnels, and conversion copyTested 8 pricing variants at Branch → 22% churn drop, 15% revenue lift
From people I've worked with
Quick notes from collaborators
Top recommended skill: DESIGN SYSTEMS
"During our time working together, she consistently demonstrated a strong aptitude for design systems and excelled in her work. One of her standout qualities was her willingness to explore new ideas and approaches. She showed great creativity and was not afraid to step outside of her comfort zone, resulting in innovative and unique design solutions."
Top recommended skill: SYSTEMS & CRAFT
"Riya's transition from an intern to a full-time designer at Branch was impressive. She took on the large task of migrating Figma from Invision, cleaning it up in the process and completing it far more quickly than anyone anticipated. Her professional growth, adaptability, and dedication to design excellence made her a valuable asset to any team."
Top recommended skill: B2B PRODUCT
"I had the opportunity to work with Riya on multiple B2B and B2BC products at Branch. She was always able to take complicated Enterprise requirements, digest them, and identify the critical UX path they required to complete the job. I highly recommend Riya for any design role."
Top recommended skill: PRODUCT STRATEGY
"Riya joined our team as an intern and quickly progressed into a Product Designer. She conducted a UX audit on our platform, provided actionable insights, gathering useful feedback to identify improvement opportunities. It was a real pleasure to work with her again in the future for any design-centric and collaborative mindset."
Top recommended skill: UX RESEARCH
"Our team was delighted to have Riya since she was the one who drove User research for the whole design team single-handedly at Apna. She is the calmest person in the room and the most hard-working one too. I have seen her grow exponentially reason being the curiosity that she carries with her and will always learn more. She is a designer who solves a problem by empathy."
Top recommended skill: PLG & GROWTH
"Riya excels at methodically breaking down complex problems and finding solutions where others see dead ends. What sets her apart is her product growth mindset. She doesn't just complete tasks – she identifies opportunities to improve systems and processes along the way. Her attention to detail and data-driven strategic approach elevate any team she's part of."
Previously worked with
Best-in-class product teams.
Available to collaborate with innovative startups.
My story story
A timeline of roles, experiments, and the impact along the way.
Side projects worth shipping
Things I built for fun and to learn and collected few users on the way
UX bites
Micro-case studies exploring the psychology behind delightful product experiences.
Figma patterns plugin
Reusable system generator used by thousands of designers in the Figma community.
Prana extension
Built with React and Framer Motion to nudge mindful breaks for busy founders.
AI UX patterns analysis
Deep dive into 10+ AI design patterns with usability, consistency, and accessibility analysis.
My little sticker store
Turning admiration for joyful products into tactile, shippable stickers.
Abha color palette
Palette helper that checks contrast and spins up accessible colors fast.
Notion templates
Lightweight frameworks for planning, journaling, and creative thinking.
Stress relief
Mobile-first exercises with soft animations for quick resets when life feels loud.
Figma templates
Polished screen mocks and interaction kits that keep my skills sharp and give friends a head start.
Few lessons from my journey
PLG breakdowns, growth tactics, and UX psychology explained.
Start here: Free Trials That Convert
Which CTA converts better: Sign Up, Register, or Join?
Data-backed UX writing principles that boost conversion.
Read on Medium →Stop getting rejected: Permission microcopy that works
3 patterns that turn "no" into "yes" on permission screens.
Read on Medium →Why your free trial doesn't convert (and how to fix it)
PLG teardown with real metrics from SaaS trials that work.
Read on Medium →How Loom hit 14M users with viral product design
5 UX loops that turned B2B software into a growth engine.
Read on Medium →YouTube's gamification strategy (and what you can steal)
Behavioral hooks that boost retention and engagement.
Read on Medium →Pricing pages that convert: metrics-first design
How to design pricing flows that maximize revenue, not just clicks.
Read on Medium →
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How I work
Fast, curious, and weirdly calm under pressure
Research at the right speed
I match research depth to the problem. Quick wins get fast tests, bigger bets get deeper dives. No endless docs, just clear insights that ship.
Design with metrics in mind
Every flow starts with "what's the win?" I care about conversion, activation, retention, not just pixels.
Ship, measure, iterate
I don't wait for perfect. I test fast, watch the data, fix what's broken. Iteration beats overthinking.
Systems over one-offs
When I build, I build to scale. Design systems, reusable components, clear patterns. Less chaos, more speed.
Let's ship something great
Looking for Sr. Product Design roles or Product + Design hybrids at B2B, AI, or PLG companies.