Riya Jawandhiya
Live build log
$ trust_signals.deploy()

AI flows that feel honest and reliable.

$ growth.experiments()

PLG journeys from activation → retention.

Past work

Turn trials into revenue

PLG flows that boost trial → paid by 40%+

Shipped 3-step onboarding at PushOwl that cut activation friction and increased conversions

Make AI feel reliable

60% activation boost with transparent AI flows

Built Bhava's trust signals (versioning, real-time previews) → 1,600+ users in 4 weeks

Research fast, ship faster

10 user interviews → system → prod in 3 weeks

Built Branch's design system library that cut team Q&A by 50%

Run smart experiments

A/B tests, funnels, and conversion copy

Tested 8 pricing variants at Branch → 22% churn drop, 15% revenue lift

From people I've worked with

Quick notes from collaborators

Selected work

Every project: what shipped → what it did → what I learned

Bhava preview

Riya Jawandhiya

AI diagramming made instant and trustworthy

Turning a side project into an AI diagramming tool used by 1,600+ people.

  • 0% ↑ activation
  • 0 MRR in 4 weeks
PushOwl PLG preview

Riya Jawandhiya

Designing onboarding flows that convert

Product-led growth retention system that improves trial → paid conversion for Shopify merchants.

  • Improved trial conversion
  • PLG retention system
Branch preview

Riya Jawandhiya

Building design systems and enterprise flows

Designing for marketing and developers—building systems for Disney and Spotify partners.

  • 0% ↓ churn
  • 0% ↑ revenue

Riya Jawandhiya

AI campaign generator that merchants trust

5-second peek at the system shipping intelligent flows that drive revenue.

  • 0% ↑ activation
  • 0K MRR in 4 weeks
Design System preview

Riya Jawandhiya

Building reusable calendar components

Versioned libraries that cut design Q&A by 50%.

  • 0% ↓ design Q&A
  • Reusable components
More case studies coming soon
more case studies coming with snail's pace :p

Previously worked with

Best-in-class product teams.
Available to collaborate with innovative startups.

🌿 Branch
🦉 PushOwl
💚 Brevo
💼 Apna
📚 BitClass

My story story

A timeline of roles, experiments, and the impact along the way.

    UX Bites preview

    UX bites

    Micro-case studies exploring the psychology behind delightful product experiences.

    UX psychology PLG
    Role Product design + research
    Year 2024–25
    Platform Web series
    Figma Pattern Generator preview

    Figma patterns plugin

    Reusable system generator used by thousands of designers in the Figma community.

    Design systems Automation
    Role Product design + build
    Year 2024
    Platform Figma plugin
    Prana Chrome extension preview

    Prana extension

    Built with React and Framer Motion to nudge mindful breaks for busy founders.

    Behavior design Wellness
    Role Product design
    Year 2024
    Platform Chrome extension
    AI UX patterns analysis preview

    AI UX patterns analysis

    Deep dive into 10+ AI design patterns with usability, consistency, and accessibility analysis.

    AI Research
    Role Research + design
    Year 2024
    Platform Web report
    Sticker store products

    My little sticker store

    Turning admiration for joyful products into tactile, shippable stickers.

    Ecommerce Branding
    Role Brand + ops
    Year Ongoing
    Platform Ecommerce
    Abha palette generator preview

    Abha color palette

    Palette helper that checks contrast and spins up accessible colors fast.

    Accessibility Design systems
    Role Product design + eng
    Year 2024
    Platform Web app
    Notion templates gallery

    Notion templates

    Lightweight frameworks for planning, journaling, and creative thinking.

    Productivity Systems
    Role Product design
    Year Ongoing
    Platform Notion
    Stress relief micro app preview

    Stress relief

    Mobile-first exercises with soft animations for quick resets when life feels loud.

    Motion Wellness
    Role Product design
    Year 2023
    Platform Mobile web
    Figma templates pack preview

    Figma templates

    Polished screen mocks and interaction kits that keep my skills sharp and give friends a head start.

    Design systems Community
    Role Product design
    Year 2024–25
    Platform Figma

    Few lessons from my journey

    PLG breakdowns, growth tactics, and UX psychology explained.

    Start here: Free Trials That Convert

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    How I work

    Fast, curious, and weirdly calm under pressure

    01

    Research at the right speed

    I match research depth to the problem. Quick wins get fast tests, bigger bets get deeper dives. No endless docs, just clear insights that ship.

    02

    Design with metrics in mind

    Every flow starts with "what's the win?" I care about conversion, activation, retention, not just pixels.

    03

    Ship, measure, iterate

    I don't wait for perfect. I test fast, watch the data, fix what's broken. Iteration beats overthinking.

    04

    Systems over one-offs

    When I build, I build to scale. Design systems, reusable components, clear patterns. Less chaos, more speed.

    Let's ship something great

    Looking for Sr. Product Design roles or Product + Design hybrids at B2B, AI, or PLG companies.