Undelivered.
A post office for the things people almost did.
Between “I want to”
and “done.”
A first campaign. A useful answer. A decision made with confidence. Sometimes, the interface gets in the way.
I’m Riya. I design the way through.
About 2 minutes. Take your time.every unfinished action.शुभ पत्रPersonal correspondence
opened their shop.
To my first customer
I had something to say.
I opened the campaign builder.
I had something to say.
I didn’t know where to start.
An illustrative letter inspired by an onboarding problem. Not a customer quote.
A blank page asks
for too much.
Access to a tool is only the beginning. Compare the same starting point with help that responds to the shop’s size.
- Open shop
- Paused at the first step
- Reach a customer
Your campaigns live here.
No campaigns yet. Choose a channel, audience, and template to begin.
This example stops before the merchant has something to work with.A simplified demonstration of the decision, not the shipped PushOwl interface. Store sizes illustrate two of the merchant paths.
PushOwl · Order-aware trials
Help that fits
the work ahead.
I redesigned the trial’s starting point around Shopify order count, so the help a merchant saw matched the work ahead of them.
Read the full case study- Revenue lift
- +35%
- Trial-to-paid conversion
- +15%
Reported experiment and product analytics for the tested merchant cohorts. These are project outcomes, not results from this demonstration.
Read the results and contextA note for the next designer
What would you
like to pass on?
Choose the reminders you want to keep. They’ll become a postcard, made here in your browser.
No email needed. Your choices stay in this page.
Dear next designer,
Give me a first step that fits where I am.
Small things. They decide whether
I can keep going.