Riya
Jawandhiya.

Product Designer

Last-mile logistics · Current work

• Designing referral journeys for delivery agents, applicants, and hub managers.
• Working on cash-allocation and settlement handoffs, with traceable records and clearer mobile workflows.

Product Designer & Manager

E-commerce · Product-led growth & AI

• Redesigned trials around store size and merchant needs. Reported outcomes for tested cohorts: 35% revenue lift and 15% higher trial-to-paid conversion.
• Designed AI-assisted campaign workflows across querying, creation, and targeting, with merchant review and editing built into the experience.
• Connected onboarding experiments, product instrumentation, and reporting to help the team evaluate what worked.

Product Designer

Deep linking & attribution

• Redesigned self-serve link creation and attribution journeys. Reported 22% lower 90-day churn on affected flows.
• Built a versioned design system with tokens, 60+ components, and documentation.
• Designed QR-code creation, tracking, and analytics for enterprise workflows.

Product Design Intern

Job search & applications

• Researched job-seeker needs and designed improvements to search and application journeys.
• Owned responsive patterns for the job-search PWA.